Black American-Run Country Music Associations Needed to Make a Comeback—Here’s Why

Are predominantly white institutions (PWIs) the end-all, be-all answer to tackling the country Music diversity dilemma? I think not.

Written By: Johnaé De Felicis

Charley Pride

Becoming a trailblazing Country Music superstar was an improbable destiny for Charley Pride considering his humble beginnings as a sharecropper’s son on a cotton farm in Sledge, Mississippi. His unique journey to the top of the music charts includes a detour through the world of Negro league, minor league and semi-pro baseball as well as hard years of labor alongside the vulcanic fires of a smelter. But in the end, with boldness, perseverance and undeniable musical talent, he managed to parlay a series of fortuitous encounters with Nashville insiders into an amazing legacy of hit singles and tens of millions in record sales.

Growing up, Charley was exposed primarily to Blues, Gospel and Country music.

On the heels of Beyoncé’s “Cowboy Carter” release, Black country artists had their mainstream moment amongst the genre’s fans. It was long overdue since it was us who helped create and pioneer country music, though racist industry politics have blocked most of our artists from shining in the big leagues. 

Reflecting on the genre’s beginnings, Indigenous pride comes to mind. Charley Pride, the first mainstream Black country artist, made big waves in this country music category. Yet, he experienced mislabeling in the same way that reclassified Indigenous Black Americans have in the U.S. “They used to ask me how it feels to be the ‘first colored country singer,‘ then it was ‘first Negro country singer,’ then the ‘first Black country singer.’ Now I’m the first African-American country singer.′ That’s about the only thing that’s changed,” he shared with The Dallas Morning News in 1992. 

Before Beyoncé’s Cowboy Carter release, only a handful of Black country artists had achieved commercial recognition—Darius Rucker, Mickey Guyton, and Linda Martell, to name a few. Then you have accomplished artists like K-Michelle, who crossed over from R&B and other genres to country music, just to land back at square one and climb an uphill battle for a seat at the table. 

To date, only three Black country artists out of hundreds have been inducted into the Country Hall of Fame. And while Nashville’s Country Music Association claims to champion diversity and inclusion, I can’t help but think that it’s merely a performative response to societal pressure. Industry gatekeepers still don’t welcome Black country artists with open arms, no matter how talented they are. We saw that with Beyoncé.  Colonial-run institutions continue to move the line for what’s considered “country,” conveniently weaponizing this issue as an excuse to deny Black artists their deserved record deals and radio play. My observation of country music fans is that they don’t care if you’re black, white, yellow, purple, or blue. They just want damn good music. The institutions are guilty of rejecting many country artists of color by refusing to kick down their invisible white picket fence. Still, now that artists can directly reach their fans with social media, their “blessing” doesn’t matter anymore. It never did. 

As an artist and creative of color, I think I speak for us all when I say that we are past fighting for acceptance in predominantly white spaces. With the rise of emerging Black country artists, the case for Black American-run associations comes into play.

The History of Black Country Music Associations

Cleve Francis, M.D.

Singer, Songwriter, Performer and Physician (Photo by Rena Schild)

In 1995, a Black country artist collective aimed to ‘unblur’ the genre’s color lines. With that came the Black Country Music Association’s inception. Founded by country performer Cleve Francis, the Association challenged the status quo and the narrative of our musicians and our music. They went out of their way to ensure that the underdogs were given their flowers and considered as more than an afterthought, opening doors that they otherwise may not have been able to walk through themselves.  Francis departed from the organization in 1996, leaving country songwriter and performer Frankie Staton to become its frontrunner. The association cultivated a community amongst Black country artists magically. For example, they hosted their Black Country Music Showcase at Nashville’s famous Bluebird Cafe, a historic landmark and songwriter’s haven for testing new songs.

Thanks to the Black Country Music Association, ignored artists who needed a leg up in the business had an extra lifeline. The leaders, as country artists themselves, generously educated their successors on the industry’s ins and outs. 

The Black Country Music Association had an active presence in the late 1990s and early 2000s but has since dissolved. Yet, its legacy continues to live on. Two years ago, the Country Music Hall of Fame acknowledged the Association in their exhibit, American Currents: State of the Music. Today’s younger organizations, like the Black Opry and Nashville Music Equality, carry the torch in fighting for industry equity. 

From BCMA to Black Opry 

The Black Opry

Black Opry is home for Black artists, fans and industry professionals working in country, Americana, blues, folk and roots music.

In 2021, researchers from the University of Ottowa found that the 400 country artists in the US include only 1% who identify as Black and 3.2% who identify as BIPOC. Organizations like Black Opry, a modern-day twist on the Black Country Music Association, seek to change that. Its community of Black country, folk, blues, and Americana artists is boldly ushering in a new generation of Black country artists. Founder Holly G. started the Black Opry in April 2021 to advocate for country artists of color. What started as a community blog has since expanded to a huge movement of emerging Black country artists. The Black Opry comprises more than 90 musicians who have been featured in over 100 shows to date. Black Opry acts get ample stage time to sing and perform on their instruments, with other members doing backup vocals, giving them equal attention and visibility. I’m proud of this community for creating a safe space for marginalized country artists, ensuring that they go through the music journey as part of a supportive and active community of performers.

Beyoncé’s Cowboy Carter release also opened the floodgates of widespread support for the Black Opry, as the album features members of the collective. The community exists as much for the fans as it does for the artists, further bridging the gap between the two groups. As a folk musician myself, I’ve come to realize that there’s an audience for everyone, regardless of skin color. 

Supporting The Future of Black Country Music

Linda Martell

A pioneering force hailed as the unsung hero of the genre, Linda Martell (82), was the first commercially successful Black female artist in country music. Martell had the highest peaking single on the Billboard Hot Country Singles (now Songs) chart at #22, “Color Him Father,” by a Black female country artist in the history of the genre in 1969, until Beyonce’s “Texas Hold ’Em” debuted at #1 on February 21st, 2024. Martell was notably the first Black woman to play the Grand Ole Opry stage.

Black country pioneers who paved the way for today’s artists, from Charley Pride to Linda Martell, faced roadblocks that we likely couldn’t fathom. Today’s Black country music associations are in place to keep those following in their footsteps from experiencing similar obstacles. Thanks to technology and social media cutting out the middleman, opportunities in country music are now more accessible than ever.  Supporting each other also goes a long way. Cowboy Carter introduced us to some newer Black faces in country music who have been putting in work for years, like Tanner Adell and Reyna Roberts. And then you have hybrid artists like Shaboozey and Breland who are innovatively merging the worlds of country and hip-hop.  

These artists are what country music needs to evolve in a forward-moving direction. They’re pushing boundaries in a way that we haven’t seen before, and it’s a breath of fresh air. There’s no limit on how far these rising talents can go, especially with a strong, sustained community like ours backing them.